Entrepreneur and visionary with multiple companies under his leadership, Alexis Nivar is a marketing expert with over 12 years of experience in the field. A self-taught learner by nature and with university education from Columbia, he combines a strategic approach with an innovative mindset to transform brands and enhance their digital impact. As the founder and CEO of Nivaxel LLC, he leads a team focused on developing marketing strategies based on data, creativity, and artificial intelligence, helping businesses maximize their presence and profitability in the digital world.